TVXQ (often stylized TVXQ! or TVfXQ), an acronym for Tong Vfang Xien Qi , is a quintet South Korean boy band formed under SM Entertainment in 2003. In South Korea they are known as Dong Bang Shin Ki or Dong Bang Shin Gi. They were later introduced in Japan as Tōhōshinki under Avex sub label, Rhythm Zone in 2005. Their name roughly translates as "Rising Gods of the East". TVXQ, the acronym based on the Chinese counterpart of their name, is the abbreviation officially used on all products and advertisements outside of Japan.
Since their debut, TVXQ has become one of the most popular singing groups in East Asia, gaining great popularity in such countries as China, Singapore, Thailand, and other East Asian regions.