Sean John Combs (born November 4, 1969) is an American record producer, mogul, CEO, clothing designer, and a rapper. As of October 2006, his nickname and recording name is Diddy. Previously, he had been known as Puff Daddy and later as P. Diddy (Puff being often used as a nickname, but never as recording names). He is still called P. Diddy in New Zealand and the UK, the latter after a legal battle with another artist, Richard "Diddy" Dearlove.
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