Pertaining to a name, a sweet product or a word or phrase used to address or describe a person, animal or inanimate object for which the speaker feels love or affection. For example, Lovers call each other as Honey, Baby Sweetheart etc. This things are called "Term or endearment". Each term of endearment has its own connotations, which are highly dependent on the situation they are used in, such as tone of voice, body language, and social context.