The first two lines grab you, it connects Saigon to Main street, possibly Freehold. Bruce has a way of connecting the listener to the song, by taking a familiar American icon, a Coke machine, and making it yours, placing it in your mind, you are now sympathetic to the conflict in the song.
It seems like to me that he's speaking to his estranged grown daughter, possibly connecting with her after years of isolation from his family.